Originally posted by dg
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To a degree, this raises the very basic question of "What is Charvel in 2010?" If the answer is purely a retro guitar, then I don't think it will last all that long. However, if they focus on making various kinds of metal-oriented Strats, including ones that aren't attempting to be authentic to San Dimas specs, then I think the brand has a future, since I suspect the Fender-badged guitars would move away from any metal-oriented features and leave that to Charvel.
One of the best things about the recent production Charvels has been their bang for the buck. They are basic, no-frills players' instruments for great prices. That needs to stay true, whatever FMIC decides to do.
One thing I think FMIC needs to be careful to do is maintain a clear distinction between Charvel and Jackson. That's why doing Charvel Stars and other such 'pointy' shapes (other that retro limited editions) is probably a bad idea. Leave the radical shapes on production guitars to Jackson, and keep the Charvel focus on hotrod strats. Keep Charvel production in the USA. Be bolder with import Jackson designs, so they can't be confused with Charvels.
Originally posted by Fender
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You could say that Charvel is the reason that Fender's Custom Shop exists now. And a modern USA Strat, with its slimmer 22-fret neck, big frets, flatter fretboard radius, and humbucker options, probably has more in common with an '80s Charvel than with your old '76 Strat. I don't even pick up '70s Strats off the wall at used guitar stores anymore, because I find them borderline unplayable for my style. The prices they're going for now amuse me.
Don't even bother talking about the import Charvels from the late '80s and '90s. The brand became nothing more than Jackson's budget line at that point and has nothing in common with the earlier USA Charvels. I'm a fan of the Japanese Charvels and have owned several, but it's really a different thing.
The funny thing is, I'm here talking up USA Charvels, when in fact the Jackson Soloist is my #1 guitar, and I don't even own a USA Charvel! I do have my eye on one of those slime green ones, though...
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