Originally posted by PacerMutt
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Not really my point. In my experience (previous job in marketing) the majority of sales comes from those who can actually get the product in their hands before making the final purchase decision. Hence, as long as there are 1,000,000+ ESPs and Ibenhads out there hanging on the wall in the local stores, that's what will sell. Sure, the internet and catalogues bring in some sales, but the vast majority comes from the store level. Which is kind of a good thing for those who do brave the mail order market because they get a chance to own something unique that not everyone on the block has played, but it does have limiting possibilities if you're looking to make a mark with your product but limiting it to orders only. I was simply replying to someone who commented earlier about why there were so many ESPs in the store and no Charvels.. I live in an area where there are two GCs and a Sam Ash as well as various other music stores so there is an overwhelming amount of ESPs, Ibanezes, and Shecters around, but I know of only one other Charvel owner..... Actually, when you think about it, that's kinda cool. I feel like a member of the elite.

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