3rd Batch colours/colors

[Newc]

On the subject of "mojo", it's an idea, nothing more. To many, a Warmoth parts mutt with a fake Charvel logo has provided them with as much "mojo" and "San Dimas early '80s when EVH was showing us all how it's done vibe" as owning EVH's B&Y or Frankie itself.

"Mojo" cannot be factored into the price or relative value. It doesn't exist in this plane of reality in a solid form, and is therefore not a priceable commodity.

None of the people who are building these new Charvels built the original San Dimas Charvels (unless Shannon and Wilson are manning the tools for all of them). They're not built on the same machines from Glendora. They're not using the same wood stocks from Glendora. They're not built in the same building as they were in Glendora. They're largely not even using the same process they did in Glendora - they're using CNC, not hand-held pinrouters, for the bodies, and I'm sure they're not doing the necks the exact same way.

[DHardmanJr]

Instead of mojo let's just call it that certain "Je ne sais quoi" that Charvels have. There's something special about a Charvel (the little things ... the rolled fretboard edges, the colors/styles, subtle things in the body shape, the non-recessed Floyd with just the right neck angle, brand image because of the past history, etc.) ... those can account for people being willing to pay more for a Charvel than a Carvin that has the same "specs".

All I'm saying is that in comparing guitars we can't just say "specs look similar so the price should be the same".

[Rich#6]

For these charvels are any of the Jackson/Charvel custom shop guys involved at all? I thought no. These are being made on the Fender line with Charvel specs. The prices on these is higher then alot of the fender guitars made on the same line.

[Grandturk]

they are not made on the fender line... this has been discussed before.

[Newc]

It's also my understanding that the guys that make the USA Select are not making the Custom Shop models.

At least that's the story I recall being put out shortly after the Fender buyout. Shannon, Pablo, and the other "old guys" were making the Custom Shop models, and everyone else only made the USA Selects. I'm taking that to include the Charvels.

[Rich#6]

[QUOTE]
they are not made on the fender line... this has been discussed before.
[/QUOTE- these are a guitar made on the fender line and finished by the charvel guys if what I remember. Bionic never comfirmed who was making these, it was only the board members saying what they heard.

[shreddermon]

You guys may be confusing stuff. AFAIK, the Charvel USA Production guitars are being made on the "Fender" line. Jackson USA Select, custom shop and Charvel custom shop guitars are being made by different folks - the pre-Fender J/C crew (Shannon, Pablo, etc). ...At least, that was what has been discussed here. That doesn't make it true, though.

Personally, I don't give a f**k who is making these Charvel USA Production guitars. They're damn nice guitars for the money. Period.

[Grandturk]

If they were being made on the Fender production line, the production scale would be such that price would not limit options on these things - i.e. they would be able to cut the wood for whatever options they want - pointy, rosewood, single hum, hum single, recessed floyd, hardtail - all the things you can currently get on a Fender that coming off the Fender line.

The fact that they are limiting options, to me, suggests that they are being built on an independent production line.

But what the hell do I know.

[Flatpicker]

These are being made on the Fender line with Charvel specs. The prices on these is higher then alot of the fender guitars made on the same line.

Ok,
Where do you get this info from?

If an American Standard Strat is 999-1099 w/o floyd, the Charvel with floyd is comparable? Why would the Charvel be cheaper than the Fender?

Unless you are saying the Charvels are made in Mexico, which would be a different story. I thought they were made in CA.

[Flatpicker]

It still makes no sense to raise prices on popular items, because you will invariably lose customers who either cannot afford or cannot find material (physical) justification for the higher price (i.e. hardshell case, better Floyd, etc).

You can sell more of any item for a low price than you will of the same item at a higher price. Had the price dropped $100, I think you'd see more sales than the first 2 batches, even in this tough climate.

Selling 10,000 items for $900 each gets you $90,000. Selling 8,000 items for $1100 each only gets you $88,000.

Of course those figures are generated to favor my philosophy - I have no idea how many they will make or how many will actually sell. Maybe they're not selling well enough and the price increase is an attempt to cover the losses from the first 2 batches and projected losses from the 3rd batch. Only Charvel knows.

It only makes sense if they believe they can get the same sales at the new price.
So perhaps they are thinking they can sell 10,000 items at $1100, to get $11,000,000.

[Rich#6]

Ok,
Where do you get this info from?

If an American Standard Strat is 999-1099 w/o floyd, the Charvel with floyd is comparable? Why would the Charvel be cheaper than the Fender?

Unless you are saying the Charvels are made in Mexico, which would be a different story. I thought they were made in CA.
__________________

I looked at the fender price list at MSRP and the charvel's was higher then a bunch of their guitars. Highway, and even some of the signature models are cheaper.
compare the 2 999-1099 for the fender standard. Besides the trem( there may not be that much in cost between the korean floyd and the bridge on the fender).
Fender has one more pickup, one or 2 piece bodies not 3, probably better tuners, a better pickguard, more pots and lastly OPTIONS! Colors and fretboards.
I am in no way saying the fenders are better! Most of them cost more because they can charge more and people pay it just like what is going to happen with these charvels.

[Flatpicker]

I looked at the fender price list at MSRP and the charvel's was higher then a bunch of their guitars. Highway, and even some of the signature models are cheaper.
compare the 2 999-1099 for the fender standard. Besides the trem( there may not be that much in cost between the korean floyd and the bridge on the fender).
Fender has one more pickup, one or 2 piece bodies not 3, probably better tuners, a better pickguard, more pots and lastly OPTIONS! Colors and fretboards.
I am in no way saying the fenders are better! Most of them cost more because they can charge more and people pay it just like what is going to happen with these charvels.

Gotcha.
I was looking at the MAP pricing on the MF site for this.

[Grandturk]

Highway, and even some of the signature models are cheaper.

Now - I think the Hiway strats and tele's components are made in "Baja" California, and the components are Ping - at least they were when the series first came out. They were "assembled in USA" vs. "Made in USA." Thus the affordability.

[Rich#6]

Now - I think the Hiway strats and tele's components are made in "Baja" California, and the components are Ping - at least they were when the series first came out. They were "assembled in USA" vs. "Made in USA." Thus the affordability

That makes sense but At one point I read that the necks on even the standards where made in the USA because they couldn't make them right in Mexico.
The Charvel (corners were cut to make then affordable) is now the same price as the top fender american standard with rosewood board, hardshell case and sunburst finish.
Is the kenny wayne sheperd strat made in Mexico? $750.

[Grandturk]

for 750 i would bet that it is.