Originally posted by shreddermon
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Most of the time I agree with your posts and positions. I think that you have the right motivation in that post but I believe it comes to the wrong conclusion. This is FMIC's issue. We have money, so we choose. They need to sell, so they need to build what is required.
A different product and marketing approach = lowering production costs to make them cheaper and more "affordable" to those not blessed with the funds to buy a "real" one. To achieve this "corners must be cut". Otherwise those $2999 Charvels over at the Zoo should cost $999.
If these "production" units MAP at 999, then FMIC must sell them at about 650-700, which means they have to be built (total loaded cost) for around 325-350. California also has the greatest number of employee protections, highest insurance, etc. so what is the actual cost of the components? Low. How much time spent building it (not much)?
IMO, there is no sense paying for the Charvel name if you aren't getting a Charvel. This doesn't move the brand forward, it only attempts to expand sales. This is going back to the (sometimes) dark past we thought the brand had been "rescued" from.
Shredder I'm not picking an argument with you, but saying that people are locked in the past or would prefer the brand be "dead" isn't accurate. We all applaud the return of true USA high quality Charvel. We do not applaud lesser quality instruments wearing the Charvel name. Cutting corners is cutting corners no matter what FMIC or anyone else wants to call it..like "new marketing strategy".
Fender could have brought them out under the Fender name, but didn't. And so they've earned the criticism IMO.
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