Jackson 2003 Catalog Scanned and Online

[Kamo]

Re: Jackson 2003 Catalog Scanned and Online

That's awesome! Thank you for posting it [img]images/icons/grin.gif[/img]

[AlexL]

Re: Jackson 2003 Catalog Scanned and Online

Originally posted by toejam:
Heh. Suddenly Greg doesn't seem so wrong with his criticism of the Fender guys, huh?

<font size="2" face="Verdana, Helvetica, sans-serif">Let's not start that in this thread. Yes, there are a few mistakes in the catalog. It's also a very nice catalog with an informative two-page chart that covers all the models and all of their features (I haven't gotten to scan those pages yet). The layout is interesting, and I appreciate the huge spread they did on Randy, even if there may be one or two facts that are wrong.

C'mon guys - if Fender didn't put any effort into a new catalog, everybody would be bashing them for that. In reality, they've made a nice catalog which shows that they are serious about the product line. Print is expensive folks; don't think that they couldn't have just said "let the public go to the web site instead" and saved themselves 75 - 100,000 dollars. They could have.

I am sure word will get back to them about the errors. I just hope it is presented respectfully.


- E.

[ July 23, 2003, 01:51 PM: Message edited by: AlexL ]

[~K~]

Re: Jackson 2003 Catalog Scanned and Online

Thanks Alexi and you are correct ..word has been sent back in a respectful and even humorous manner by Sully. There is a huge learning curve associated with buying any new product line and I'm sure they are trying hard to get it right. It's up to you whether you guys wanna give them the chance or not .. My opinion is simple .. I like what direction I've seen so far and really believe they are trying hard to make Jackson a success under the fender ownership ...

[ July 23, 2003, 02:05 PM: Message edited by: KMaynard ]

[skidd]

Re: Jackson 2003 Catalog Scanned and Online

Not to bash Fender, but come on, It seem there building alot of there new ads around Randy. All of the mistakes are common knowledge. I glad there putting in the effort.But the research is a little off.

[jackson16]

Re: Jackson 2003 Catalog Scanned and Online

I just picked up 3 of the new catalogs at my local shop. It is freaking awesome I think. Its more of a magazine than just a catalog. It is way cooler than previous ones. I think they did a great job on it.

[Joe_Steeler]

Re: Jackson 2003 Catalog Scanned and Online

Very nice. Thank you dude!!

Joe

[RacerX]

Re: Jackson 2003 Catalog Scanned and Online

Originally posted by AlexL:
</font><blockquote><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><hr /><font size="2" face="Verdana, Helvetica, sans-serif">Originally posted by toejam:
Heh. Suddenly Greg doesn't seem so wrong with his criticism of the Fender guys, huh?

<font size="2" face="Verdana, Helvetica, sans-serif">Let's not start that in this thread. Yes, there are a few mistakes in the catalog. It's also a very nice catalog with an informative two-page chart that covers all the models and all of their features (I haven't gotten to scan those pages yet). The layout is interesting, and I appreciate the huge spread they did on Randy, even if there may be one or two facts that are wrong.

C'mon guys - if Fender didn't put any effort into a new catalog, everybody would be bashing them for that. In reality, they've made a nice catalog which shows that they are serious about the product line. Print is expensive folks; don't think that they couldn't have just said "let the public go to the web site instead" and saved themselves 75 - 100,000 dollars. They could have.
</font><hr /></blockquote><font size="2" face="Verdana, Helvetica, sans-serif">Joe [img]graemlins/laugh.gif[/img]

And I totally agree with Alex. But just think if Fender had approached the JCF for editing services in advance of printing! 100% accuracy, baby! [img]images/icons/grin.gif[/img]

[Newc]

Re: Jackson 2003 Catalog Scanned and Online

Of course, KM might be a little biased due to the Charvel Strathead [img]graemlins/poke.gif[/img] [img]graemlins/poke.gif[/img] [img]images/icons/grin.gif[/img]

Seriously, though, of the 5 Jackson catalogs I have, I don't see them pimping Randy like the new one is. I understand that Rhoads and Jackson go hand in hand, and I don't feel they should forget about him or let anyone else forget about him, but seriously, a catalog is an advertisement magazine, and I doubt the integrity of using him on more than one page.
Now if they were going to rework the RR1 to look like the PCS Rhoads (smaller fins, black and brass, Duncan Distortion/Jazz, VVT, etc) or make the LTD a production model, then I'd understand, but from what I gather, the current RR1 is very different from the black one RR had (Floyd notwithstanding). For one thing, I never liked the idea of them changing the bridge pickup to a JB. Isn't the RR1's body also slightly different than the PCS? I didn't have both of mine together at the same time to compare. I do recall the PCS' neck being somewhat thinner, though.

Newc

[Hamner1]

Re: Jackson 2003 Catalog Scanned and Online

The first Jackson and Start of the Jackson brand has some inaccuracies... Oh well life goes on. The inaccuracies are minor. Hey at least they spelled Rhoads correctly. [img]graemlins/laugh.gif[/img] I imagine the RR5 being listed as USA was a mistake that got through the proof reader or something of that nature. I like the look of the catalogue and the direction of marketing.

[RacerX]

Re: Jackson 2003 Catalog Scanned and Online

Originally posted by Hamner1:
The inaccuracies are minor. Hey at least they spelled Rhoads correctly. [img]graemlins/laugh.gif[/img]

<font size="2" face="Verdana, Helvetica, sans-serif">Heh. I was almost gonna say that! [img]images/icons/tongue.gif[/img]

[Hamner1]

Re: Jackson 2003 Catalog Scanned and Online

[img]graemlins/rant.gif[/img]
You know with the way most of us hold Randy up on a pedastal (christ we can't spell his last name wrong without the rath of many members unleashed), you would think the exposure they gave him in the catalogue would be a positive thing. Yes it is a marketing direction that they believe will help them sell more guitars, but I see this as far less pimping than ESP getting Mustaine as an endorser with a sig model. Also I think it makes sense to relaunch the Jackson brand with the man who was responsible for it. If it wasn't for Randy bringing his "radical" idea to Grover, then their would not have been any reason to slap the Jackson name on the headstock and the company would still be called Charvel guitars. And the RR1 has not been identicle to the original in a long time and certainly before the Fender buyout. So people just let it go.

[skidd]

Re: Jackson 2003 Catalog Scanned and Online

My promblem is with the inaccuracies in the story of Randy's. I pretty sure if the most of us know that story inside out.It has been printed in 100,s of guitar mags.They should not have gotten the wrong. It not a spelling error, or a typo.

I hope they keep using his image so Dee can make some coin, as well as maybe turn some of the young kids on to him.

[sully]

Re: Jackson 2003 Catalog Scanned and Online

i don't look at it as pimping randy at all, more of realizing where the company came from. i think it's incredibly respectful and i hope they continue it. hell, it keeps randy's memory alive, and quite honestly, i can't think of a better endorser. it's nice that they not only featured him (with an error, yes), but they put his first name back in the model name. the old catalogs just say rhoads. i think it's kinda nice.

dee also wouldn't get the cash, randy's estate would. semantics, i know, but anyway...

i thought that the mishap with the guitar was kinda funny, and as kev said, i've shared the info.

sully

[ July 23, 2003, 07:02 PM: Message edited by: jsullysix ]

[Evol]

Re: Jackson 2003 Catalog Scanned and Online

I think it's great too,but then again it wasn't really made for people like us....I mean a catalog is to sell products,to grab your interest,not be historically accurate.Most young people buying guitars today were born after Randy died anyhow and I highly doubt they care much about which guitar was first etc etc etc.I'm glad to see they put so much of him in the catalog,keeps up his visibility and quite possibly might turn people on to him that haven't heard of Randy or his music.

[Hamner1]

Re: Jackson 2003 Catalog Scanned and Online

Skidd I don't disagree that the info, on which guitar was the first, should have been correct. Yes it was an inaccuracy, not a typo, but in the grand scheme of things it doesn't tarnish the Rhoads image or his role in Jackson's rise to prominence. I just think some people are taking this bash Fender thing to far. It seems they can't do anything right with the Jackson line. They put out a Strathead Charvel (it costs too much), they put Randy as a focus for there marketing of the Jackson brand (they're pimping Randy), etc. etc.

I'm not saying that all of this is coming only from you Skidd, but this is the stuff I see from members of the board anytime Fender does something. I imagine that if they don't produce a 24 fret Rhoads model, some people will say they misled us and if they do some people will cry "foul" and that it is sacriledge.