Do Fender really want to kill off Jackson?

[Aso]

Are the higher end neck-thru imports even available? I haven't been able to find any of them available for sale anywhere online. Maybe I am not looking in the right spots. What got me wondering about them is the thread about the Mark Morton imports not being made due to no shop to make them and they were going to be made in the Indonesian factory. I was looking for a Demmolition Pro and couldn't find one but for the 1850 MSRP not sure I could justify buying a Indonesian guitar for that much when I could spend another grand and get a custom select.

[Grahf]

If fender ever goes.too far and tries to kill Jackson the lot of us will just gang together and buy it back from em

[VoiceX3]

If fender ever goes.too far and tries to kill Jackson the lot of us will just gang together and buy it back from em

God forbid it ever happens, but the day could come at FMIC like it did with General Motors. I'm a lifelong Pontiac guy and GM basically killed Pontiac and will absolutely not sell the Pontiac properties under any circumstances as there have been several suitors.

Hopefully that NEVER happens.

[markD]

Are the higher end neck-thru imports even available?

The guitarist in my band has one of those new satin black soloists. He got it at Zzounds. It plays really well.

[Nightbat]

Fender wants to have a finger in the pie in every part of the guitar market, that's exactly the reason they have Jackson
Since they don't have the capital to buy ESP or Ibanez, there was no other brand available for them to try and gain ground in the heavy corners of guitar music
with J/C they hit a jackpot becoming the owner of the instrument of the early days of hard rock and the one of todays modern metal
they now pretty much got a part in the entire span of the age of guitar music in their hands

The Jackson/Charvel name has value, it may not be in it's prime anymore, but there's money to be made with it

[pianoguyy]

God forbid it ever happens, but the day could come at FMIC like it did with General Motors. I'm a lifelong Pontiac guy and GM basically killed Pontiac and will absolutely not sell the Pontiac properties under any circumstances as there have been several suitors.

Hopefully that NEVER happens.

I am fine if they write it off. Removing it from existence is far better than destroying the name with garbage.

Besides ----
do you know what happened to the value of my 1975 Olds!!! I believe it is spelled Cha-Ching!

[1stSFG-A]

I don't really consider Jackson to be a shredder guitar in specific... more just a relic of 80's and 90's heavy/glam/thrash metal.

Exactly. A good friend of mine, who sort of plays guitar (i.e., only as a passing interest/hobby) and by all accounts can be considered part of the broader mainstream public, said, when he found out I had a few CS Jacksons, "... You mean the pointy guitars from the 80's that all that hair metal bands used?"

That's the mainstream public's perception of Jackson. It's probably not too far of a stretch to say this is the perception of the new kids learning to play guitar. And when was the last time hair metal was mainstream in the U.S.? That's probably a big part of Jackson's problem.

[Force]

Mainstream can go fuck itself, there's already enough competition in that area. There is plenty of people willing to hand over money for a Jackson, the problem is the bloody things are to god damn hard to find, even the mass produced cheapo models, no one stocks them & there's not enough done to give retailers a reason to stock them. Fender could correct this problem but don't.

[pianoguyy]

You mean the pointy guitars from the 80's that all that hair metal bands used?"


It's probably not too far of a stretch to say this is the perception of the new kids learning to play guitar.

NAH. It's an age thing.
Kids today don't think of the 80's with the pink sparkles. They think more recent, like "you mean that pink thing that John Mayer played", or they think of all of the black guitars from the non-flashy metal types.
I may think of my glory days in the 80's, like how Dean used to be sold at Sears and was on every kid's wish list from the Christmas Wishbook --- which is why they will always be a toy company to me.
I may think of Buddy Holly when I think of Fender.
But in no way shape or form does a teenage BC Rich customer of today think of the 80's BC Rich Warlock in Aqua or the neon green. The same applies to Jackson. Nor do they think of Hair Metal, because they call that Classic Rock. They also call Pearl Jam and Nirvana Classic Rock.


Give me someone that was born before 1995, and they may talk about Hair Metal and the outrageous graphics of Jackson. But not so much anyone else.

[Emerald]

Suhr sold for $11M.
I figure they moved less product than Charvel, so I could see it easily going for 2x that amount.

Plus you would lose the factory and the rights to do Strat Heads.
But, you could gain the ability to bring back the dropped models. (roundhorns etc)

Who bought Suhr, sorry off topic just curious??
Emerald

[Sephiroth]

God forbid it ever happens, but the day could come at FMIC like it did with General Motors. I'm a lifelong Pontiac guy and GM basically killed Pontiac and will absolutely not sell the Pontiac properties under any circumstances as there have been several suitors.

Hopefully that NEVER happens.

I was thinking "Pontiac" too!

Like Chevy Fender has to come out on top no matter the cost. It's ridiculous.

[Sephiroth]

NAH. It's an age thing.
Kids today don't think of the 80's with the pink sparkles. They think more recent, like "you mean that pink thing that John Mayer played", or they think of all of the black guitars from the non-flashy metal types.
I may think of my glory days in the 80's, like how Dean used to be sold at Sears and was on every kid's wish list from the Christmas Wishbook --- which is why they will always be a toy company to me.
I may think of Buddy Holly when I think of Fender.
But in no way shape or form does a teenage BC Rich customer of today think of the 80's BC Rich Warlock in Aqua or the neon green. The same applies to Jackson. Nor do they think of Hair Metal, because they call that Classic Rock. They also call Pearl Jam and Nirvana Classic Rock.


Give me someone that was born before 1995, and they may talk about Hair Metal and the outrageous graphics of Jackson. But not so much anyone else.

Actually there's a strong neo-80's resurgence going on now. It's been limited mainly to the styles of art an stuff of the 80's and we've seen some movies based on the style as the millenials are so culturally bankrupt and yet to establish their own scene that they're now borrowing the 80's.

https://www.youtube.com/watch?v=bS5P_LAqiVg

It hasn't quite hit music yet except for with Katy Perry's live productions.

[xenophobe]

Actually there's a strong neo-80's resurgence going on now. It's been limited mainly to the styles of art an stuff of the 80's and we've seen some movies based on the style as the millenials are so culturally bankrupt and yet to establish their own scene that they're now borrowing the 80's.

I don't even think you can call them millennials. They're more like post-millennials... the kids in HS or recently starting college. I've noticed post-millennials getting serious into the 80's and 90's music... most millennials I known or met, a good deal of them fit the hipster term who actually does have their own music culture.

But yeah, you're absolutely right about the culturally bankrupt part.

[Jackson8090s]

I don't even think you can call them millennials. They're more like post-millennials... the kids in HS or recently starting college. I've noticed post-millennials getting serious into the 80's and 90's music... most millennials I known or met, a good deal of them fit the hipster term who actually does have their own music culture.

But yeah, you're absolutely right about the culturally bankrupt part.

Hell yeah!

[ps43203]

Same story at Guitar Center in Buffalo, not one new Jackson, of any kind on the wall.
The place where all the Jackson's used to be is now filled with used stuff, and Ibanez's.