It seems not everyone is happy with Jenna Jameson in the Jackson ads...

[Jim Shine]

There is a nice thread about it at the Fender Discussion Page. I love how Fender vice president Ritchie Fliegler responded:
" WOW, SOOOOOOOOOOOO PC.
Anyway Morgan's two-stepping aside. :-)
Fender's image is and has always been "PG" mid America. The imagery, verbage and so on , reflect a middle of the road look that appeals to the masses, and as such the Fender/Squier branded guitars far and away are the best selling world wide.
HOWEVER, there are lots of players who think only wimps play Fender guitars. I know, I know they're cretins, they suck, they're metal heads, they don't bore the pants of you with yet another version of Stormy Monday.... Instead, they bore their friends with yet another version of Enter Sandman :-)
There are WAY more of these types than Fender-philes may want to admit to. So, we bought Jackson - guitars that can say F*%K instead of darn-it.
We also have Guild for the folkie/kinda-Gibson crowd and Gretsch for. well, the Gretsch gang. All of which are targeted to a specific group.
You don't like the Hummer's gas guzzling, Govenator image? Buy a Saturn. You wanna drive Excitement? Buy a Pontiac. Heartbeat of America???? You get the idea. Famlies in Chevy ads and Babes in Pontiac ads. One company, many options.

RF"

You can see the whole thread HERE!

What a catchy little phrase for Jackson "Guitars that can say FUCK instead of darn-it.

[Number Of The Priest]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Originally posted by Jim Shine:
What a catchy little phrase for Jackson "Guitars that can say FUCK instead of darn-it.

<font size="2" face="Verdana, Helvetica, sans-serif">Damn, that rocks. [img]graemlins/headbang.gif[/img] I see you've also contributed on the Fender board there too. [img]images/icons/grin.gif[/img]

[Tekky]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Honestly, I'm not too crazy about the new ad campaigns and some of the swag. This whole bad-kid-on-the-block kind of thing is a little off-putting. Skulls and pornstars just depict an outlaw image. I don't see Jacksons as outlaws. I see them as speed machines.

I'd rather see ads showing off the guitars for their own beauty. Show off the select graphics, some select colors, etc... It's not that I'm not going to play them, but in the Jenna ads, I'm more interested in seeing her nekkid than I am in the guitar.

But then again, I'm just a computer geek who just happens to play guitar. And anyway, didn't Fender do a few custom shops with nekkid playboy playmates on them?

[ December 30, 2003, 07:39 PM: Message edited by: TEKKY ]

[paddok]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

That need to be on a shirt !

"Jackson Guitar: We Say Fuck."

[zx12r]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

fender=firewood

[Jim Shine]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Priest, yeah, I have been over at the FDP for 3 or 4 years now.

I see your point Tekky. I don't really care as I don't really pay attention to that stuff. I usually see it as the latest phase of advertising and wonder what the next year will be like.

[shreddermon]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

I'm with Tekky. I think maybe they're taking the whole "bad @ss" portrayal just a wee bit too far. Getting almost stereotyping-like. ...Next step after there will be Spinal Tap territory. They ought to throttle it back just a little. Like maybe to 10 & 1/2. [img]graemlins/laugh.gif[/img]

Seriously, though, I could give two s**ts about the whole PC angle. So she f**ks in front of the camera for a living. Whatever. They're selling guitars to consenting adults, right? [img]graemlins/images/icons/tongue.gif[/img]

If that ad makes you decide to buy a Jackson guitar, then you're a tool. Then again, if it offends you so much that you won't buy a guitar from that company, then you're also a tool. Works both ways. [img]graemlins/images/icons/tongue.gif[/img] [img]graemlins/laugh.gif[/img]

[Black Mariah]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Like it or not...

JACKSON IS THE BADBOY ON THE BLOCK!!!!

Wow, slipped into a Doc Dryer there... [img]graemlins/laugh.gif[/img]

Fender is doing with Jackson's marketing what AMIC didn't have the BALLS to do. That is, market it actually TOWARDS THE PEOPLE THAT LIKE POINTY GUITARS. When was the last time you saw ANYONE that wasn't in a metal band playing a Kelly, Warrior, King V, or Rhoads? Jacksons have ALWAYS been about being outside of the norm. That's why the name was created! Grover Jackson was afraid of hurting the Charvel name with the weirdass THING that Randy Rhoads brought him. Jackson was founded on being outside, and it's about time someone recognized this fact.

Gimme the skulls, gimme the devil chick, GIMME MY POINTY GUITARS! Fuck middle America, let them have their Fenders. I want mine pointy and meedley, with a hint of jugga.

TEKKY: But that's not what FENDER sees Jackson as, and they're the ones with the advertising budget. [img]graemlins/laugh.gif[/img] They're looking to score market share from the ESP and Ibanez crowds. You don't do that by worrying about speed. You do that by looking cool and being cheap. [img]graemlins/laugh.gif[/img]

[Number Of The Priest]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Originally posted by zx12r:
fender=firewood

<font size="2" face="Verdana, Helvetica, sans-serif">Thanks for your insightful input. [img]images/icons/rolleyes.gif[/img] You ARE aware that Jackson/Charvel started off making hot-rod Fender style guitars, are you? I guess I'll be throwing my Jackson into the pile of firewood then.

[2Loud2Old]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

What B.M. said is true.

I'm not a big fan of the "Badass" attitude.. a little old for it.

But, lets face it, being loud, obnoxious and BADASS made me dream about pointy guitars when I was younger, so I think FMIC is on the right track with Jackson.

As for Jenna.. damm wackin off to Charlie's Angels was as close to good porn we could get to most of time. [img]graemlins/laugh.gif[/img]

Us thirty-somethings are not the market. the teen-somethings are.

[sully]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

[img]graemlins/notworthy.gif[/img] mister mariah? i'm buying you a pizza.

jacksons are more visible now than they have been in years...c'mon, you can find a jackson ad in just about any guitar magazine now; that's a good thing!

the cutting edge hot rod guitar has become a dinosaur that listens to butt rock; these guitars need to be back in the hands of those that are on the edge. i say more.... more hot chicks and "edgy" imagery; porn stars and skulls and kellys, oh my!

sign me the FUCK up!

sully

[zx12r]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

Originally posted by Number Of The Priest:
</font><blockquote><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><hr /><font size="2" face="Verdana, Helvetica, sans-serif">Originally posted by zx12r:
fender=firewood

<font size="2" face="Verdana, Helvetica, sans-serif">Thanks for your insightful input. [img]images/icons/rolleyes.gif[/img] You ARE aware that Jackson/Charvel started off making hot-rod Fender style guitars, are you? I guess I'll be throwing my Jackson into the pile of firewood then. </font><hr /></blockquote><font size="2" face="Verdana, Helvetica, sans-serif">i think jackson/charvel is original as it is. they set the standard in neck thru design. although fender bought jackson i still think both fender and jackson are two very different thing. you can give your jackson to me then.

[Jim Shine]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

"i think jackson/charvel is original as it is. they set the standard in neck thru design."

The neck through design was already used way before Charvel/Jackson existed.

[paddok]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

I have an opinion on this, just for some reason I can't coherently put my thoughts into words.
/sigh
Maybe later.

[img]graemlins/sleep.gif[/img]

[zx12r]

Re: It seems not everyone is happy with Jenna Jameson in the Jackson ads...

i think i better walk out from here. [img]graemlins/eyes.gif[/img]