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It seems to me that one of the reasons that people will spend almost 2x a much for an ibanez or esp guitar that may or may not be made to the quality of jackson lies in the marketing of these companies.
Jackson has a porn star dry humping a guitar for their pictures and esp and ibanez focus on musicians that play those guitars.
Esp and ibanez also seem to focus on mainstream players as well in who they target. Jackson seems to focus on the bad boy metalhead and leave all the others alone to buy elsewhere, i dont understand this.
Jackson makes some of the best mass produced guitars on the market and yet they are not too well known and people are spending more for guitars that are not as well made.
I understand Jackson's history and who really plays most of them but even jackson swag has this bad boy attitude about it. What is with this "original sin" stuff?
I remember when the logo was enough. If Jacson wants to move into a bigger market market to the average player that wants a great guitar for what ever they play musically.
As for endorsers i dont care about them who cares what dave mustaine or anyone else plays what is important is that the guitar works for the player that plays it not the stars that play it. I mean i love Richie Sambora but i played one of his signature strats and hated it same with zakk wylde's les paul. the jackson line suits me and i coud care less who plays them i would just like to see more average players with them and that will only happen when jackson markets to those of us that are not pure metalheads as well as those that are.
The reputation that jackson has is as a metal guitar only and that is not the case but it is jackson's fault for not marketing their guitars as anything else, But im more upset that a porn star is part of the campaign i dont know what a slut has to do with selling guitars ibanez sells because they show steve vai playing one or they show just the guitar with some specs same for esp, prs, ovation, martin and the list goes on. Jacksons can sell themselves they dont need all this oter crap to do it.
Thank you for letting me rant [img]graemlins/rant.gif[/img]
Jackson has a porn star dry humping a guitar for their pictures and esp and ibanez focus on musicians that play those guitars.
Esp and ibanez also seem to focus on mainstream players as well in who they target. Jackson seems to focus on the bad boy metalhead and leave all the others alone to buy elsewhere, i dont understand this.
Jackson makes some of the best mass produced guitars on the market and yet they are not too well known and people are spending more for guitars that are not as well made.
I understand Jackson's history and who really plays most of them but even jackson swag has this bad boy attitude about it. What is with this "original sin" stuff?
I remember when the logo was enough. If Jacson wants to move into a bigger market market to the average player that wants a great guitar for what ever they play musically.
As for endorsers i dont care about them who cares what dave mustaine or anyone else plays what is important is that the guitar works for the player that plays it not the stars that play it. I mean i love Richie Sambora but i played one of his signature strats and hated it same with zakk wylde's les paul. the jackson line suits me and i coud care less who plays them i would just like to see more average players with them and that will only happen when jackson markets to those of us that are not pure metalheads as well as those that are.
The reputation that jackson has is as a metal guitar only and that is not the case but it is jackson's fault for not marketing their guitars as anything else, But im more upset that a porn star is part of the campaign i dont know what a slut has to do with selling guitars ibanez sells because they show steve vai playing one or they show just the guitar with some specs same for esp, prs, ovation, martin and the list goes on. Jacksons can sell themselves they dont need all this oter crap to do it.
Thank you for letting me rant [img]graemlins/rant.gif[/img]
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