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Re: New EVH Charvels
Is Eddie still big enough to anchor a guitar line?
Through conversations I've had with people on the inside, I'm under the impression that Charvel isn't intended to be brought to the masses. Instead, it's going to be the "ultimate hot rodded guitar". Which leads me to believe it's going to be pricey and hand made. So, if FMIC is writing Eddie a large check for him to sign on with them, how do they intend to recoup the money they're paying him? It certainly won't come from sales, unless they sell an absolute ton of guitars specifically because Eddie is playing Charvel. If that's going to happen they're going to have to bring a guitar to market that is affordable and appeals to players of different levels, at several price points. A Korean built Charvel that's affordable doesn't really fit in with the "ultimate hot rodded guitar" scenario. If the next VH record is absolutely huge and if kids start talking about Eddie again (instead of people 30+) it could be worth having him on board. If not though, will guys like us buy enough Charvels to warrant the cost of his endorsement?
Maybe Eddie's check is coming from the sale of the Art Series guitars? At $5K a piece he could walk away with a large sum if he gets 100% of the sales. That doesn't seem feasible though... and what happens after that? Artists like him get a big check every year to continue the relationship.
Eh, who knows...
Is Eddie still big enough to anchor a guitar line?
Through conversations I've had with people on the inside, I'm under the impression that Charvel isn't intended to be brought to the masses. Instead, it's going to be the "ultimate hot rodded guitar". Which leads me to believe it's going to be pricey and hand made. So, if FMIC is writing Eddie a large check for him to sign on with them, how do they intend to recoup the money they're paying him? It certainly won't come from sales, unless they sell an absolute ton of guitars specifically because Eddie is playing Charvel. If that's going to happen they're going to have to bring a guitar to market that is affordable and appeals to players of different levels, at several price points. A Korean built Charvel that's affordable doesn't really fit in with the "ultimate hot rodded guitar" scenario. If the next VH record is absolutely huge and if kids start talking about Eddie again (instead of people 30+) it could be worth having him on board. If not though, will guys like us buy enough Charvels to warrant the cost of his endorsement?
Maybe Eddie's check is coming from the sale of the Art Series guitars? At $5K a piece he could walk away with a large sum if he gets 100% of the sales. That doesn't seem feasible though... and what happens after that? Artists like him get a big check every year to continue the relationship.
Eh, who knows...
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