Should Jackson reboost their endorsers list?

[diablomozart]

Re: Should Jackson reboost their endorsers list?

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Yeah, it's only part time for me right now. I'm also working with the legendary Mike Eldred as his left hand man in the Fender Custom Shop ... I liked the Devane stuff I heard. In particult, the Toxic Twins cover, Kings & Queens I think it was....

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well...i dunno what youre gonna think of the new stuff...but what i am talking baout is things like torquestra songs in videogames (signing somethin for that next week)...and devane music being in a dvd (stripper confessioons) that i had to sign contract for last month (50,000+ copies hit the street in january)...i am buliding the portfolio...lol...d.m.

[cookiemonster2]

Re: Should Jackson reboost their endorsers list?

Whatever you do don't sign John Mayer ever. Okay?

[Leo Chang]

Re: Should Jackson reboost their endorsers list?

I 100% agree that the Jackson endorsee lineup needs more *VIRTUOSOS* that are already famous.

For someone like me whose music tastes are squarely stuck in the 80's, I don't even bother checking out new bands, I focus on listening to as many of the "historical" bands as I can.

Up and coming bands are definitely important, and my impression is that Jackson has some bands that are already quite established in their genre... but out of the current endorsees, the only one I could recognize before coming to the JCF is Phil Collin . . . whose stature as a player doesn't exactly make me want to buy a PC1, if I hadn't read all the threads extolling the excellent qualities of the PC1.

[donvandam]

Re: Should Jackson reboost their endorsers list?

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Important topic. I hope that Jackson hooks up with some VIRTUOSOS, because bands and fads come and go as fans and tastes evolve, but the urge to be the best continues. In addition to making records and touring, these guys can do clinical tours, columns in guitar mags, instructional DVDs, etc. Their influence is more long-lasting and deep than the flavor of the day bands that companies like ESP often focus on.

Whatever Ibanez pays Vai, it's not enough. He is an absolute goldmine for them. As a personal example, I have no delusions about becoming anything like him as a player, but despite my long-standing anti-Ibanez stance, I became so intrigued by watching and hearing what he can do with a JEM, that I ended up buying one. I ended up liking it so much, I bought an RG; liked that so much, I bought another RG, and just days ago, a third RG (separate post coming in the appropriate sub-forum). There are more players like him out there, to inspire more shmucks like me to part with their money. [img]/images/graemlins/smile.gif[/img]

Rusty Cooley's web site formerly proudly displayed his Jackson Custom Shop (which I got the impression he bought himself). Now it's Ibanez all over. Jackson should've snagged him.

Zakk Wylde's endorsement would be huge, and he's obviously willing to play Jacksons despite his Gibson endorsement. Maybe a Bullseye RR1, with mahogany body, oiled neck, EMGs, etc., to meet his specs? You got EVH to drop Peavey (brilliant move, BTW), I think you can get Zakk to co-endorse Jackson.

And there are many great players who aren't brand new, but still have much more to offer. How about Jennifer Batten? Ronni Le Tekro?

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I agree.

[McD]

Re: Should Jackson reboost their endorsers list?

LOFL!!! You mean Stevie Ray Matthews?

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Whatever you do don't sign John Mayer ever. Okay?

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[Mr White]

Re: Should Jackson reboost their endorsers list?

To be honest guys, what Jackson needs is more exposure with the younger guitar players that are listening to the underground metal, as then they'll stay Jackson players for life. Whats the point in endorsing someone, just because theyre a good guitarist (business wise)? There is none. Get guitars into hands of up and coming metal bands, then you'll get them into the hands of up and coming metal fans.

Just what I think anyhow.

James

[xenophobe]

Re: Should Jackson reboost their endorsers list?

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To be honest guys, what Jackson needs is more exposure with the younger guitar players that are listening to the underground metal, as then they'll stay Jackson players for life. Whats the point in endorsing someone, just because theyre a good guitarist (business wise)? There is none. Get guitars into hands of up and coming metal bands, then you'll get them into the hands of up and coming metal fans.

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I agree...

And what's with this getting "VIRTUOSOS" stuff? (why is it capitalized? [img]/images/graemlins/tongue.gif[/img] ) It will just get a bunch of greasy hamburger eating 30 year old chubby prog fans happy. [img]/images/graemlins/laugh.gif[/img]

[stevieb91]

Re: Should Jackson reboost their endorsers list?

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To be honest guys, what Jackson needs is more exposure with the younger guitar players that are listening to the underground metal, as then they'll stay Jackson players for life. Whats the point in endorsing someone, just because theyre a good guitarist (business wise)? There is none. Get guitars into hands of up and coming metal bands, then you'll get them into the hands of up and coming metal fans.

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I agree...

And what's with this getting "VIRTUOSOS" stuff? (why is it capitalized? [img]/images/graemlins/tongue.gif[/img] ) It will just get a bunch of greasy hamburger eating 30 year old chubby prog fans happy. [img]/images/graemlins/laugh.gif[/img]



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I'm so glad I'm 37 and past that stage of life...

[Rufue]

Re: Should Jackson reboost their endorsers list?

This is interesting. I have wondered how the endorsement thing works. I had noticed that a lot of former Jackson/Charvel players are at ESP and Ibanez nowadays. I am sure those companies make fine guitars, but they can't be any better than Jackson/Charvel. So I guess it just comes down to a business decision - how to make your dollar go farther.

For me, I would rather play what I like rather than what’s the cheapest, but, I am not a touring musician and my lively hood does not depend on my playing for money. If it did I am sure I would starve!!! [img]/images/graemlins/laugh.gif[/img] [img]/images/graemlins/laugh.gif[/img]

Oh, I would be happy to endorse Jackson and get my guitars at cost. [img]/images/graemlins/smile.gif[/img]

[Leo Chang]

Re: Should Jackson reboost their endorsers list?

I agree that endorsement with up-and-coming bands are necessary, but isn't Jackson already doing a fair bit of that?

What I see lacking from Jackson's endorsee list are famous guitarist with wide recognition. Ok, so they don't have to be virtuosos [img]/images/graemlins/tongue.gif[/img] (and no capitals now [img]/images/graemlins/laugh.gif[/img]) But having a few of them as endorsees definitely wouldn't hurt.

Some people have commented that they don't buy Jacksons because of the endorsees anyway... and that is probably true for the vast majority of JCF members. But these endorsee suggestions are to help Jackson reach a broader audience, not JCF members, who are already hard-core Jackson fans. Just because most of us are unaffected in our purchasing decisions by endorsements doesn't mean the general guitar buying public are unaffected.

So if Jackson wants to expand their endorsee list, I would suggest that they keep doing what they have been doing with the new bands, BUT ALSO get more famous guitarists too, because they have the most influence with the general guitar buying public. And it would be better if these famous guitarists are virtuosos because not all famous guitarists would fit with the image of Jackson (would you rather see a Jennifer Batten endorsement, or a Jack White endorsement [img]/images/graemlins/laugh.gif[/img]) They don't have to be virtuosos, but at least the endorsee should be able to play very well.

This would also decrease the chances of seeing "flavour of the month" endorsees like some other brands have been doing, because virtuosos, or at least very accomplished players, tend not to be "flavour of the month" artists.

The budget and/or the institutional will may not necessarily be there, but if any changes were to be made, I would suggest that's the way to go.

[mjtripper]

Re: Should Jackson reboost their endorsers list?

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This is interesting. I have wondered how the endorsement thing works. I had noticed that a lot of former Jackson/Charvel players are at ESP and Ibanez nowadays. I am sure those companies make fine guitars, but they can't be any better than Jackson/Charvel. So I guess it just comes down to a business decision - how to make your dollar go farther.

For me, I would rather play what I like rather than what’s the cheapest, but, I am not a touring musician and my lively hood does not depend on my playing for money. If it did I am sure I would starve!!! [img]/images/graemlins/laugh.gif[/img] [img]/images/graemlins/laugh.gif[/img]

Oh, I would be happy to endorse Jackson and get my guitars at cost. [img]/images/graemlins/smile.gif[/img]

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I'm sure the business decision has a lot to do with it. I've worked with and had endorsements in the past, not in the music business but I'm sure the decision making follows a similar path. I made deals for gear that wasn't as comfortable or reliable but made my life easier in other ways - like knowing I would make rent instead of hoping. In the end it actually was an improvement for me because I learned it wasn't always about the gear but the person using the gear. If you gave Vai a strat or les paul he would still sound and play like Vai, but he probably gets more enjoyment out of, gets there easier, or gets paid better, on the ibanez - or any combination of.

But - and I only say this to prove a point because I know nothing about the contract details, but I've seen it in other non-music endorsement deals - if a company came to you and said we will build you something that will allow you to get the same performance, will give you all the product you need and a couple extra, give you a recurring paycheck greater then you get now, and this is how you make a living, wouldn't you seriously consider it? I know it's not always all about the money, but sometimes it is. Sometimes product at cost isn't enough and sometimes even free product isn't enough. As an endorsee you can't feel like you are getting screwed, even if it means using something that might be second on your list for whatever reason.

Another instesting thread would be how many different artists have had similar spec'd products at different companies, different products at the same company, or different products at different companies. EVH? Holdsworth? Friedman? Vandenberg? Mustaine?

Again, I know nothing about music business endorsements, this is only from exposure to endorsements in other areas. These decisions get much much harder when it's directly related to your primary, and/or only, source of income.

[xenophobe]

Re: Should Jackson reboost their endorsers list?

And on the topic of "VIRTUOSOS"... most of these guys would take a lot of money to sign and provide relatively little in return... most of the guitarists that would qualify for such a title won't earn Jackson much in sales, if any.

The money is not in the 'who is best on guitar', with the exception of several 'big' names. Other than that, nobody gives a squat if Rusty Cooley or Gary Hoey is play a Jackson or Ibanez. At least where the money counts.

Also... do a google search on "guitar virtuoso"... tell me if you see more than 1 or 2 people you've ever heard of... go back 10 or 20 pages... report back please. [img]/images/graemlins/tongue.gif[/img]

[Endrik]

Re: Should Jackson reboost their endorsers list?

well I belive that underground metal bands who are unknown for most of the people don't cause a lot of hype either.

Jackson needs good rock players who play in great/famous bands. Mark Tremonti would be the best example what Jackson needs, I doubt he abandons his PRS contract tho. But such high calibre players who are famous are needed.

[Jacksonite]

Re: Should Jackson reboost their endorsers list?

BUT HOW DO WE NOT GET WILLIE ADLER....


LOG

[GodOfRhythm]

Re: Should Jackson reboost their endorsers list?

I think you should go for some better, more valued and settled players instead of all of these flavour of the month groups (e.g. trivium, etc...). I agree with Endrik in this aspect.