I never said artists have to get paid cash for an endorsement. There are many different ways and levels of "compensating" artists for their endorsements:
- signature guitar models;
- advertisements in magazines, etc.;
- sponsoring recording releases and/or tours;
- free guitars or other equipment;
- just plain old putting them on the company website for free "visability";
- and so on and so on;
An endorsement deal can mean some, none, or all of those. Or plenty of other things - the specifics of the endorsement deal are entirely up to the two parties involved. But - 9 times out of 10 - the underlying basis of an endorsement is a legally binding contract/agreement between the artist and company.
I'll guarantee you that every one of the artists you mention has a contractual agreement with Marshall for their endorsement. Whether they're getting paid or not, whether they get free gear or not, whether they get advertising or not. Whatever.
Anything else you've discussed is NOT an endorsement. If the two parties do not have a contractual agreement for their "endorsement", one simply does not exist. 'nuff said.
Heck, by your standards, I could claim to be an "endorser" of Jackson / Charvel. :lol
- signature guitar models;
- advertisements in magazines, etc.;
- sponsoring recording releases and/or tours;
- free guitars or other equipment;
- just plain old putting them on the company website for free "visability";
- and so on and so on;
An endorsement deal can mean some, none, or all of those. Or plenty of other things - the specifics of the endorsement deal are entirely up to the two parties involved. But - 9 times out of 10 - the underlying basis of an endorsement is a legally binding contract/agreement between the artist and company.
I'll guarantee you that every one of the artists you mention has a contractual agreement with Marshall for their endorsement. Whether they're getting paid or not, whether they get free gear or not, whether they get advertising or not. Whatever.
Anything else you've discussed is NOT an endorsement. If the two parties do not have a contractual agreement for their "endorsement", one simply does not exist. 'nuff said.
Heck, by your standards, I could claim to be an "endorser" of Jackson / Charvel. :lol
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