FMIC's Marketing of Jackson

[PowerTube]

Re: FMIC\'s Marketing of Jackson

Also, don't forget the 80/20 rule. This rule states that 80% of the population is buying only about 20% of all the available products. You must remember that Musician's "Friend" is ran by accountants and suits, NOT by musicians.

Hand around in a Guitar Center sometime and eavesdrop while a salesman is doing his pitch on Dad buying Junior his first guitar.

Dad: "Well, we don't know anything about anything, but, um, Fender's the best, right?"
Salesman: "Sure, but you've also heard of Gibson."
Dad: "Of course."
Junior: "This Jackson looks cool."
Dad: "I'm not familiar with them. We had better stick with what we know."

It isn't that Dad actually "knows" anything at all, but you had better believe that he'll go with a name he's heard of, like Fender or Gibson. To him, everything else is an off brand, sad but true.

What's sad is that the Jackson name is in danger of becoming "off brand" status with the likes of Guitar Center, since they're run by people with marketing degrees instead of actual players.

[BigDaddyD]

Re: FMIC\'s Marketing of Jackson

The only way to get your point across to Fender regarding Jackson guitars is with your wallet. If you support the company than go and buy a Jackson. That is buy a new Jackson from an authorized dealer...when you buy a used Jackson, the company isn't seeing the money. If that is all you buy, then the company really won't care what you want, since you won't buy it anyway. Support the company you love. I personally buy mostly used guitars, but then again I don't sit and ***** about the how the companies market them. Time will tell how Fender will handle this. So far it doesn't seem too bad to me. $$$$ talks...

[jem777az]

Re: FMIC\'s Marketing of Jackson

I do know of a huge Fender dealer in the Phoenix area who has started carrying Jacksons since Fender acquired them. Milano Music in Mesa is probably the biggest Fender dealer in AZ, they even have models built just for them. I was in there a few weeks ago and was pleasantly surprised to see a few Jacksons hanging on the wall. When I asked a friend of mine who works there, he said that they had started carrying Jacksons since Fender bought them out. That's pretty cool if you ask me.

[semagic]

Re: FMIC\'s Marketing of Jackson

Jackson should stay with Phil Collen. Pick up Richie Sambora for a King V. Dave Mustaine isn't really a big loss (never saw alot of people rushing to get his sig. series). [img]images/icons/cool.gif[/img] Besides FMIC said all along they "don't" pay anyone to play their instrument's. They play them because they like them. I'm just a beginner but the DK2 has no one endorsing it, but I still bought it because it felt good, and if I like it i'll buy it. Not because Mustaine, Rhoades, or ect.. says they like them.

[777SteveVai777]

Re: FMIC\'s Marketing of Jackson

Rhoads [img]graemlins/evilimages/icons/tongue.gif[/img]

[Sinistas]

Re: FMIC\'s Marketing of Jackson

Stick with Phil Collen?!? Pick up Sambora?!?

1988 was **15** years ago.

What Jackson needs to do is find up-and-coming guitarists. I know, they "dropped the ball" with Alexi...But how big can Bodom get? Bands like In Flames, Cradle Of Filth, Killswitch Engage and Shadows Fall are the ones with steadily growing audiences now. Underground? Sure. Extreme? In cases.

My point is this: fans of these bands are the ones who are getting into guitar now. Kids aren't listening to Def Leppard, Bon Jovi, and Megadeth and deciding to pick up the guitar for the first time. They're hearing Korn and Linkin Park and going for that Ibanez or whatever.

[semagic]

Re: FMIC\'s Marketing of Jackson

Well if you haven't heard... Def Leppard, Bon Jovi has had some new music since 1988 you should check it out you might even think it's decent! [img]images/icons/cool.gif[/img]

[semagic]

Re: FMIC\'s Marketing of Jackson

Then why are there so many versions of Bon jovi, Def Leppard, Black Sabbath, Ozzy Ozbourne(R.R.)
and alot other 70's, 80's early 90's bands on tab sites. Sure the Korn's and Linkin Park's are there too, that's great! Jackson's doesn't have to be about pure shredders only. Besides Nickelback, Puddle of Mudd and various others use PRS's that's not a traditional shred guitar, they just market it as a "HARD ROCK" guitar. That's where I think FMIC should be going. just my.02 [img]images/icons/cool.gif[/img]

[semagic]

Re: FMIC\'s Marketing of Jackson

My deepest apologies to any all Randy Rhoads
faithful... purely a typing error. no disrespect
intended. [img]images/icons/smile.gif[/img]

[A. Pulver]

Re: FMIC\'s Marketing of Jackson

Just kick back and enjoy the ride.
The folks at the helm know what they are doing.
It's a big company loaded with professionals.
I'm sure they have a great plan.
They just aint telling us what it is. [img]graemlins/images/icons/wink.gif[/img]

[wodka]

Re: FMIC\'s Marketing of Jackson

Funny you should mention Phil Collen. I was in a Guitar Center in Atlanta recently and they had a PC1. I ask them to take it down. The salesmen didn't even notice it before. I told him it was a Phil Collen sig model and he couldn't believe anyone would give him a sig model these days.

[Sinistas]

Re: FMIC\'s Marketing of Jackson

I'm not saying Bon Jovi/Def Leppard/Megadeth haven't put out good music in the last 15 years, I'm saying that their fanbases have all dropped considerably. *shrug*

[semagic]

Re: FMIC\'s Marketing of Jackson

I respect what your saying. Have to disagree though, Bon Jovi is going stronger than anybody
out right now. NFL's 2 minute drill promo only
hard rock act there. The Super Bowl post game,
Target gave them a deal. Plus the Bounce tour is selling out night after night. That's alot of exposure for the name "Jackson". Now Richie is into changing tones (from Strats to Les Pauls to
flyin V's). If your hoping to see Jackson's get more exposure you have to go with mainstream rock. [img]images/icons/cool.gif[/img]

[Sinistas]

Re: FMIC\'s Marketing of Jackson

Bon Jovi *is* doing well, but they're not doing "Slippery When Wet" or "New Jersey" sales any more...Though Sambora does kick much ass.

[semagic]

Re: FMIC\'s Marketing of Jackson

Well those times were in the 80's and are never coming back. But honestly who will ever be that popular again? For this day and age they are doing just as good as any other hard rock band
out there. Which was my point of exposure for the name "Jackson" which Richie has endorsed before. [img]images/icons/cool.gif[/img]