Jackson Endorsements

[Seef]

I was looking around on the Jackson USA page and found this blog posted 2 days ago.

" I just wanted to put up a message to all about being endorsed by Jackson guitars. If someone wants to be a part of this family, first you must love and live Jackson! With our roster there ARE new bands who are developing a relationship with us and some that have been with us for more than 20 years! if someone wants to be endorsed for free guitars then this isn't the company for you. We are about devloping family relationships and growth. We have offices globaly and try to take care of our family everywhere. I just wanted to let the world know, those who are with us now and those who will be there tomorrow worked their asses off and believe in Jackson and being a part of the tight Jackson family. They deserve it!

Horns up!!! "

I like their attitude!

[Partial @ Marshall]

I wonder what percentage of cost an endorsee pays? Anyone know?

[nsubulysses]

Where is the Jackson USA page?

[Seef]

Where is the Jackson USA page?

Ahh forgot to mention that!

Myspace

The site is http://www.myspace.com/jacksonguitarsusa

[Jacksons Shred]

Nice attitude.. But yet people wonder why all the artists have switched over to ESP and what not.

[RobRR]

So... what exactly is the point of being an endorsee? What do the MUSICIANS get out of the deal? Jackson gets plenty of publicity out of it, so what do they get? A "discount"? Woohoo.

Musician: "Here, Im in a nationally recognized band, Ill advertise your guitars and potentially bring in a few million in extra sales!"

J-C: "Ok great, heres 10% off coupon... youll see your guitar in about 2 years. Thanks for your patronage, Horns Up!!!"

[Seef]

So... what exactly is the point of being an endorsee? What do the MUSICIANS get out of the deal? Jackson gets plenty of publicity out of it, so what do they get? A "discount"? Woohoo.

Musician: "Here, Im in a nationally recognized band, Ill advertise your guitars and potentially bring in a few million in extra sales!"

J-C: "Ok great, heres 10% off coupon... youll see your guitar in about 2 years. Thanks for your patronage, Horns Up!!!"

That's definitely true... if your going to endorse someone and have them play only Jacksons they better get something good in return. I'm sure their endorsees get free guitars but just not as much as everyone else at other companies.

I guess this is good in the sense people will play Jackson for the love of the actually guitar so they have a roster of diehard Jackson people but also why bother be endorsed in the first place.

Also not all their bands are nationally recognized.

[~K~]

I wonder what percentage of cost an endorsee pays? Anyone know?

It depends on the tier level of the artist. In some cases being endorsed simply gives you exposure you wouldn't normally have. You get your stuff a little cheaper and well you get priority when you need it ..

[~K~]

Musician: "Here, Im in a nationally recognized band, Ill advertise your guitars and potentially bring in a few million in extra sales!"

Just for the record, when Jackson started out, they didn't pay their endorsers and they paid for their guitars. They wanted the guitars to stand on merit ..

[eddie_van_earache]

I think that having artists that still play them and don't get paid to play them speaks volumes. A lot of player go where the money is and thats fine. Some folks like many different brands of guitars so they choose what they choose.

[Seef]

It also seems like they really want to get to know the musician also. I'd much rather deal with a company who actually cares what you think and doesn't use you as a marketing tool.

[diablomozart]

It depends on the tier level of the artist. In some cases being endorsed simply gives you exposure you wouldn't normally have. You get your stuff a little cheaper and well you get priority when you need it ..

couldnt have said it better myself...d.m.

[Infernal Death]

So... what exactly is the point of being an endorsee? What do the MUSICIANS get out of the deal? Jackson gets plenty of publicity out of it, so what do they get? A "discount"? Woohoo.

Musician: "Here, Im in a nationally recognized band, Ill advertise your guitars and potentially bring in a few million in extra sales!"

J-C: "Ok great, heres 10% off coupon... youll see your guitar in about 2 years. Thanks for your patronage, Horns Up!!!"

Sorry but to "bring in a few million in extra sales" you really need to be on the level of megadeth or more (if that's even possible with jackson) and i am pretty sure Mustaine didn't just receive a 10% coupon off. Many if not most of all the actual artist roster don't bring any additional millions to the pocket of jackson. You'll have to be realistic here i think.

Flo

[phill_up]

You know this has got me to thinking... Is there really anything in this world that is free? Someone would have to eventually pay for it, would it be you and I the consumer? Would it make already expensive guitars even more expensive to you and I?

[Newc]

So... what exactly is the point of being an endorsee? What do the MUSICIANS get out of the deal? Jackson gets plenty of publicity out of it, so what do they get? A "discount"? Woohoo.

Musician: "Here, Im in a nationally recognized band, Ill advertise your guitars and potentially bring in a few million in extra sales!"

J-C: "Ok great, heres 10% off coupon... youll see your guitar in about 2 years. Thanks for your patronage, Horns Up!!!"

Actually that conversation would go more like this:

Musician: "Here, I'm in a nationally recognized band, I'll advertise your guitars and potentially bring in a few million in extra sales if you give them to me free! Free advertising for you, free guitars for me."

J-C: "Ummm, no. If you like Jackson guitars, buy them and play them like everyone else does."