GMW - To logo or not to logo....

[Shawn Lutz]

Re: GMW - To logo or not to logo....

I personally would rather not have the GMW logo on the headstock as I just don't like their logo. I'd go nekked

I don't think there are any collector enthusiasm for GMW's, not serialized and no way to authenticate them, its a niche market for Charvel folks.

[sully]

Re: GMW - To logo or not to logo....

Originally posted by STARGUITAR:
That makes me wonder if they'd sell less guitars if their logo had to be on the headstock [img]graemlins/scratchhead.gif[/img] profiting on the wanabee market? [img]graemlins/brow.gif[/img] But they use a strat shape headstock. How come they can do that??

<font size="2" face="Verdana, Helvetica, sans-serif">part of the way to get around the strathead issue is to not place a logo in the traditional logo placing area, from what i've heard.

i'll agree that their logo could use a makeover, though...

sully

[~K~]

Re: GMW - To logo or not to logo....

it's likely they pay a fee to use that shape too .. I'm just guessing on this one though

[Chuckracer]

Re: GMW - To logo or not to logo....

[HuntinDoug]

Re: GMW - To logo or not to logo....

A company's logo means a lot. You need to have something "eye catching" or memorable. Unless the company is established enough to be well recognized by hearing it's name...Fender, Gibson, Marshall, ect. Here on the forum, GMW is well known. But out in the rest of the world it isn't.

I've designed logo's for a lot of companies over the past 15 years. Some I like...some I don't. It's rare to see a company change it's logo out of the blue. New ownership is usually why a new logo is designed.

I think GMW's logo is fine. It's a little plain, and not super easy to read...but it's ok. Here is one I had fun with. I designed it for Scott:

This actually looks better in B&W. I was playing around with photoshop after I finished it.

[sully]

Re: GMW - To logo or not to logo....

Originally posted by KMaynard:
it's likely they pay a fee to use that shape too .. I'm just guessing on this one though

<font size="2" face="Verdana, Helvetica, sans-serif">not sure on that...usually with the licensing, you have to note that on the neck somewhere... like the 25th anniv stratheads that have the sticker on the back, or woodburned heels like other parts houses have to do.

sully

[HuntinDoug]

Re: GMW - To logo or not to logo....

The font they use in their logo is "Desdemona Regular" [img]images/icons/grin.gif[/img]

[speed monkey]

Re: GMW - To logo or not to logo....

I say get em' logo'd...they're killer guitars, no reason not to wave the GMW flag - unless you're trying to pass it off as something it's not.

I've got one in progress and another in the pipe that will be logo'd, as well as sending down the neck off my evilbay score to be logo'd...

Steve E

[charvel pointy head]

Re: GMW - To logo or not to logo....

a thought. If they started logoing all the guitars, they'd have a similar situation w/ threats of lawsuits for trademark infringement. Had Charvel never logo'd their guitars, I doubt Fender's threat back in the day would hold much water. I also doubt whether Fender could have done anything back then in the first place, but they did have powerful CBS lawyers at the time that could have made it cost prohibitive for Charvel to fight them. Fact is Charvel and Jackson was killing Fender in market perception, had they had the production facilities, they could have really dented into their market back then. Fender was aware of this and the deep pockets of CBS intimidated the small custom mfg that Jackson was at the time. In a truly just world, no way would fender have won in court. GMW doesn't want that kind of hassle for hte handful of guitars they make every year. Notice their website does not show the headstocks? It's called CYA.

[jgcable]

Re: GMW - To logo or not to logo....

I would have the GMW logos applied. The GMW name stands for quality and workmanship. Plus they have a solid history of satisfied customers.

[Jim Shine]

Re: GMW - To logo or not to logo....

Originally posted by jsullysix:
</font><blockquote><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><hr /><font size="2" face="Verdana, Helvetica, sans-serif">Originally posted by KMaynard:
it's likely they pay a fee to use that shape too .. I'm just guessing on this one though

<font size="2" face="Verdana, Helvetica, sans-serif">not sure on that...usually with the licensing, you have to note that on the neck somewhere... like the 25th anniv stratheads that have the sticker on the back, or woodburned heels like other parts houses have to do.

sully </font><hr /></blockquote><font size="2" face="Verdana, Helvetica, sans-serif">You are right Sully. Fender is very strict about that. One parts company was caught selling necks without the wood burned note on the bolt on area and had Fender pull the licensing for 6 months. They had a warehouse full of necks they couldn't even sell!

[quiksilver]

Re: GMW - To logo or not to logo....

I say no logo, as I don't like theirs. They seriously need a new logo, but if they're not going to get one (which is somewhat understandable, since they've built some recognition around the current one), they should at least reduce the size of the current one by about 50%. And yeah, like someone suggested above, filling it with MOP or something might make it look better. I'd say how about something unusual, though, e.g., brass? Like the brass rosette on the new Steve Vai Ibanez acoustic, which looks cool and unusual. A brass logo on the headstock would be unique and memorable (compared to a decal). Maybe the Photoshop wizards could mock something up?

[RR05xx]

Re: GMW - To logo or not to logo....

Interesting (and not unexpected responces),

Anyway care to let me know what this threat has to do with USA Charvels?

Seems this is all about GMWs, which everyone knows makes a product which is totally separate and different from any Charvel ever made [img]images/icons/wink.gif[/img] .

Sorry for the sarcasm, but I thought they ran a tight ship here.

[randyvanmalmsteen]

Re: GMW - To logo or not to logo....

Originally posted by Chameleonfong:
the GMW logo is fugly!!


Fong

<font size="2" face="Verdana, Helvetica, sans-serif">that may very well be BUT at least everyone knows you are playing a GMW! [img]graemlins/headbang.gif[/img]

[paddok]

Re: GMW - To logo or not to logo....

Originally posted by RR05xx:
</font><blockquote><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><hr /><font size="2" face="Verdana, Helvetica, sans-serif">Originally posted by TEKKY:
</font><blockquote><font size="1" face="Verdana, Helvetica, sans-serif">quote:</font><hr /><font size="2" face="Verdana, Helvetica, sans-serif">Originally posted by RR05xx:
Interesting (and not unexpected responces),

Anyway care to let me know what this threat has to do with USA Charvels?

Seems this is all about GMWs, which everyone knows makes a product which is totally separate and different from any Charvel ever made [img]images/icons/wink.gif[/img] .

Sorry for the sarcasm, but I thought they ran a tight ship here.

<font size="2" face="Verdana, Helvetica, sans-serif">What are you talking about? This isn't in the Charvel section. It's in the "others" section.

[img]graemlins/images/icons/wink.gif[/img]

btw... lighten up Francis </font><hr /></blockquote><font size="2" face="Verdana, Helvetica, sans-serif">LOL - Its like magic - zapped to the "Other" section,

BTW - Who the heck is Francis? [img]graemlins/brow.gif[/img] </font><hr /></blockquote><font size="2" face="Verdana, Helvetica, sans-serif">Go rent the movie Stripes. Funniest movie ever. [img]graemlins/notworthy.gif[/img]