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Re: Musikraft San Dimas replica
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They are moving forward .. just not fast enough for a select few.
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I've got to disagree with you here, Kev. It's not a "select few" who are unhappy with how fast the strathead thing has been progressing. This thread itself - and the large volume of repros and parts guitars - demonstrates that there are a lot of people who are not happy with it. I'd even venture a guess that it is the majority of Charvel enthusiasts.
The limited editions thing is more like a Fender strat marketing strategy. Not saying that it hasn't worked for Charvel enthusiasts, too - it has so far! But it just inevitably leads us to the custom order issue, which is the heart and soul of Charvel fans. And, the longer the "no customs" policy stays in place, the more Charvel enthusiasts they will alienate.
Again, IMHO, it's past due now. Just do it. ...And when they do, this aftermarket issue will pretty much dry right up.
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You guys are assuming that you are the majority. While I appreciate the Charvel and Jackson fans on here, you are a small part of the buying public.
I asked the questions I asked to see what kind of responses I would get. For the most part, the answers have been pretty self-centered "I want something and I can't have it NOW, so to get back at Fender, I'm going to buy it from someone else".
I have to look at Charvel as a GLOBAL brand that (whether you see it or not) is unknown among 12-25 year olds. Ask a 12 year old who EVH is....I bet more that 50% have no idea. Ask them about Charvel guitars....I bet 80+% have never heard of them. Also, many players 25-50+ who knew Charvel in the past think they are long gone or only make import crap.
The Charvel brand is being re-born after many years of little to no marketing and the Charvette debacle. It has to gain an identity of it's own before we begin to consider making it a Fender headstock guitar with cool Charvel features.
If you want to re-logo or put a rip-off Charvel logo on a "replica", I can't stop you. Those that put a Charvel logo on a piece of crap or even a decent guitar, only serve to damage the brand in the long run. Anyone who has experience in marketing a brand, product brand management, or has worked in a business in which brand names are affected will understand this and agree with me.
Please understand that I'm not slamming anyone on here. You all have been open and honest with your replies to my questions, so I am giving you the same benefit. I want Charvel to become a well known, kick ass guitar brand that has longevity. Adding the Fender headstock to the list of options ASAP just to make some people on the JCF happy will not help me reach my goal.
Based on the input and comments here, IF we do add the Fender headstock as an option, I will expect to see orders from each of you who have claimed you'd buy it immediately. Just like Santa, I'll be keeping a list!! [img]/images/graemlins/laugh.gif[/img]
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They are moving forward .. just not fast enough for a select few.
[/ QUOTE ]
I've got to disagree with you here, Kev. It's not a "select few" who are unhappy with how fast the strathead thing has been progressing. This thread itself - and the large volume of repros and parts guitars - demonstrates that there are a lot of people who are not happy with it. I'd even venture a guess that it is the majority of Charvel enthusiasts.
The limited editions thing is more like a Fender strat marketing strategy. Not saying that it hasn't worked for Charvel enthusiasts, too - it has so far! But it just inevitably leads us to the custom order issue, which is the heart and soul of Charvel fans. And, the longer the "no customs" policy stays in place, the more Charvel enthusiasts they will alienate.
Again, IMHO, it's past due now. Just do it. ...And when they do, this aftermarket issue will pretty much dry right up.
[/ QUOTE ]
You guys are assuming that you are the majority. While I appreciate the Charvel and Jackson fans on here, you are a small part of the buying public.
I asked the questions I asked to see what kind of responses I would get. For the most part, the answers have been pretty self-centered "I want something and I can't have it NOW, so to get back at Fender, I'm going to buy it from someone else".
I have to look at Charvel as a GLOBAL brand that (whether you see it or not) is unknown among 12-25 year olds. Ask a 12 year old who EVH is....I bet more that 50% have no idea. Ask them about Charvel guitars....I bet 80+% have never heard of them. Also, many players 25-50+ who knew Charvel in the past think they are long gone or only make import crap.
The Charvel brand is being re-born after many years of little to no marketing and the Charvette debacle. It has to gain an identity of it's own before we begin to consider making it a Fender headstock guitar with cool Charvel features.
If you want to re-logo or put a rip-off Charvel logo on a "replica", I can't stop you. Those that put a Charvel logo on a piece of crap or even a decent guitar, only serve to damage the brand in the long run. Anyone who has experience in marketing a brand, product brand management, or has worked in a business in which brand names are affected will understand this and agree with me.
Please understand that I'm not slamming anyone on here. You all have been open and honest with your replies to my questions, so I am giving you the same benefit. I want Charvel to become a well known, kick ass guitar brand that has longevity. Adding the Fender headstock to the list of options ASAP just to make some people on the JCF happy will not help me reach my goal.
Based on the input and comments here, IF we do add the Fender headstock as an option, I will expect to see orders from each of you who have claimed you'd buy it immediately. Just like Santa, I'll be keeping a list!! [img]/images/graemlins/laugh.gif[/img]
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