Price increase

[yard dawg]

Re: Price increase

Its called supply and demand..basic ecomomic principal..plus inflation...cost lots more to ship the stuff to make a guitar..(gas prices) ..

[AlexL]

Re: Price increase

Keep in mind that a 15% price increase for a dealer does not have to mean a 15% increase for the end user.

For example; let's say a dealer pays 800.00 for an RR1 (I'm guessing. I have no clue what dealer cost is.) a 15% increase for the dealer brings that up to 920.00, dealer cost.

Now, let's assume that dealer normally sells that RR1 for 1300.00. They have an option; retain the same profit margin, or the same profit.

If they chose to retain the same profit margin, they would now charge 1495.00 for it, or an increaseof the 15%. That is an overall end-user cost increase of 195.00.

If they choose to retain the same profit, they would charge 1420.00 for the RR1. That is an increase of the original 120.00, or an increase of roughly 9%.

It's still cash out of your pocket, but the dealers should have some options as to how they choose to pass the increase on to you. It may not be quite as painful as you think.

And I definitely agree that a Jackson cost far less comparitively than a Gibson.


- E.

[Sephiroth]

Re: Price increase

Did the imports also go up in price? They seem a bit higher ever since the non-dinky-based JS30's came out. This time last year, I could score a new DK2 for as low as $350, but now, I can't find anyone who'll sell me a new one for that price as $450 seems to be the norm now.

Jackson costs less than Gibson in terms of their "best of the best" stuff, but no Jackson USA model can be had as cheaply as some Gibson USA's.

[ScarredDollFace]

Re: Price increase

[ QUOTE ]
[ QUOTE ]

<font color="blue"> Step 2) </font> Raise the price of the guitars 15% each year (and, yes, I did say <font color="red"> each year </font> ) as long as the marketing is working for ya. [img]/images/graemlins/frown.gif[/img]

Well there you have it. Soon we will be paying out the ass for one like $3,000 for a black Soloist. [img]/images/graemlins/mad.gif[/img]
So I guess Evil-bay here I come.


[/ QUOTE ]

You're being a tad harsh I think.
Outside of Carvin, you would still be paying more for a neckthru with ebony, Duncans and real MOP for the inlays than with the 15% price increase.

To claim that they are going to do it every year is just fearmongering. These new prices put them back inline with what their competitors are charging.
Actually, it's still undercutting many makers like Gibson, PRS and BC Rich for value/dollar ratio.
I'll buy another, no problem. I'm eyeing an SL1T but have to pay down a couple of bills first.

[/ QUOTE ]

A tad harsh? Possibly? It is completely possible that I am a bit bitter over the price increase, but I'll will get over that.

Fearmongering? <font color="red"> NO </font>, not at all. I could be completely wrong, but I think I know what FMIC is up to. Take this for example:

A MIM Strat cost Fender less then 75 buck to make, add in shipping and other expenses and it at about $100 to get it to the store. It's sold to the store for about 200 to 300 bucks and the store sells it for $300 to 400. Giving FMIC about a 100 to 200% profit. USA made guitars are done much the same way (100 to 200% profit, at least). But what do I know? I only worked in a music store with full access to the pricing sheets for 4 years (plus all of the wonderful insider info). [img]/images/graemlins/tongue.gif[/img]

I think Fender wants to up the price of Jackson a lot more then just the 15% there doing right now. That said I still love Jacksons and will still buy them as they are still the best value and one of the best playing guitars out there.


Oh and "fearmongering" is a made up word, but luckily I think I was able to get the idea of what you were trying to say there.


Nick

[VitaminG]

Re: Price increase

it's not a difficult concept to grasp...

fear
n.
1a. A feeling of agitation and anxiety caused by the presence or imminence of danger.
1b. A state or condition marked by this feeling: living in fear.
2. A feeling of disquiet or apprehension: a fear of looking foolish.
3. Extreme reverence or awe, as toward a supreme power.
4. A reason for dread or apprehension: Being alone is my greatest fear.

mon·ger
n.
1. A dealer in a specific commodity. Often used in combination: an ironmonger.
2. A person promoting something undesirable or discreditable. Often used in combination: a scandalmonger; a warmonger.

So it's not really a matter of luck that you were able to glean from the combination of these two common words that Flatpicker is suggesting you are promoting a feeling of impending doom based on an assumption, due to the first price increase in years, that there are to be annual price increases. Upon what are basing this assumption, that the price will increase by a similar percentage <font color="red">every</font> year?

[Jack Napalm]

Re: Price increase

[ QUOTE ]
But what do I know? I only worked in a music store with full access to the pricing sheets for 4 years (plus all of the wonderful insider info).


[/ QUOTE ]

Yeah, what do you know? According to your calculations in three years a solid color DK1 will list for 3678.00 with a MAP price of $2758, assuming MAP is 25% off. Thats not even with a graphic. That's insane. Of course you could get cheaper through a dealer but the average schmo shopping at Guitar Center that doesn't have a clue will see that price and go buy an Ibanez or ESP. In comparison an Ibanez JEM7V is going for $1800 at American Musical.

Fearmongering is a great term for this. Fender seems to know what they are doing with Jackson despite all your insider info.

[ScarredDollFace]

Re: Price increase

[ QUOTE ]
Often used in combination: a scandalmonger; a warmonger.

[/ QUOTE ]
[img]/images/graemlins/idea2.gif[/img] hmmm... learn something new everyday.

[ QUOTE ]
That's insane.

[/ QUOTE ]

<font color="red"> That's my point! </font> As long as the marketing is working for them. Why not? Supply and Demand. Eventually, it would have slow down, but still... that would suck... kind of kills the GAS a bit, don't ya think?


Nick

[RacerX]

Re: Price increase

So demand for RR1 and KV2 are shooting through the roof, huh? Scott V &amp; Matt, is that true? Hmmm? Have you guys experienced a nice boost in Jackson sales since FMIC took over? Just curious.

[hippietim]

Re: Price increase

I'd be surprised if USA Jackson sales were through the roof. At least not around here. There isn't a single dealer in the Seattle area that stocks USA Jacksons. Although, Johnny at Bellevue American Music has some on order. None of the GC's have ANY. And even the Jacksons they have ain't V's and no way in hell are you gonna see a Warrior in a store around here.

[ScarredDollFace]

Re: Price increase

[ QUOTE ]
I truly hope Jackson isn't thinking of matching prices with PRS and Gibson in the vain hope that some idiots with more money than brains will equate high prices with better quality - like they did in the 80s [img]/images/graemlins/brow.gif[/img]


[/ QUOTE ]

me too [img]/images/graemlins/frown.gif[/img]



Nick

[sparky]

Re: Price increase

It might be time to order a new Jackson, before the end of the month.

[sambencuda]

Re: Price increase

I was about to order a custom shop arch top right before the thread about the possible Big Red Availability was posted. I'm waiting to see if I can get in on that so I'm waiting on the custom shop until I hear. I can't afford both so I'll have to take my chances. If I don't get my deposit for the custom shop in by Friday, I'll have to pay the increase (about 400). The last thing I want to do is pay more, but it is what it is. They haven't had an increase in 3 years so this was bound to happen sooner or later.

[xenophobe]

Re: Price increase

[ QUOTE ]
The question was at one point, will there be a market for pre-fender guitars.

The answer: Of course there is.. Pre Fender quality is superior.

[/ QUOTE ]

It will take a few years before there can be any real determination if there is indeed such a thing.

As to the Quality? Quality Control has improved since Fender took over. I've yet to hear any real complaints about Jackson quality since then, and the year before Fender bought them, there were numerous problems posted here on nearly regular basis.

[Jim Shine]

Re: Price increase

Price increases are needed to adjust with the changing value of a dollar.

[Tooling]

Re: Price increase

I'm assuming the two USA's I have on order maintain the quoted price I was given when they were ordered..about 3-4 months ago.....I wish they would hurry the f up.