Want to Sell a Dorky Product? Just Add Electric Guitars - Adweek

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Want to Sell a Dorky Product? Just Add Electric Guitars Adweek But in 1966, the advertising guy (his name is lost to history) struck on a novel idea: If you really want to make your brand cool in the eyes of the youth market, just have the models hold electric guitars. The result was the wannabe Yardbirds shown ...

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