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Guitar Hero: Martin Learns to Love the Low End - HarvardBusiness.org

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  • Guitar Hero: Martin Learns to Love the Low End - HarvardBusiness.org



    Guitar Hero: Martin Learns to Love the Low End
    HarvardBusiness.org
    The story describes how legendary guitar maker CF Martin & Co. has introduced a solid wood product line called the "1 Series" that sells for less than $1000 ...




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