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Eatery pulls billboards with cult references
SOUTH BEND, Ind. – A northern Indiana restaurant that erected billboards referring to the 1978 Jonestown cult massacre in which more than 900 people died has removed the signs following complaints that the signs were offensive.
Jeff Leslie, vice president of sales and marketing at Hacienda, acknowledged that the billboards were a mistake. He said the South Bend-based company ordered the signs removed less than two weeks into Hacienda's new advertising campaign.
"Our role is not to be controversial or even edgy. We want to be noticed -- and there's a difference," Leslie told the South Bend Tribune. "We have a responsibility to (advertise) with care, and that's why we're pulling this ad. We made a mistake and don't want to have a negative image in the community."
SOUTH BEND, Ind. – A northern Indiana restaurant that erected billboards referring to the 1978 Jonestown cult massacre in which more than 900 people died has removed the signs following complaints that the signs were offensive.
Jeff Leslie, vice president of sales and marketing at Hacienda, acknowledged that the billboards were a mistake. He said the South Bend-based company ordered the signs removed less than two weeks into Hacienda's new advertising campaign.
"Our role is not to be controversial or even edgy. We want to be noticed -- and there's a difference," Leslie told the South Bend Tribune. "We have a responsibility to (advertise) with care, and that's why we're pulling this ad. We made a mistake and don't want to have a negative image in the community."
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