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The exception to the possessive rule - and the one which gives most people a lot of trouble - is the word "its" meaning "belonging to it." Unlike most possessives, "its" does not contain an apostrophe. It is just one of the many cases where the English language is unnecessarily complex. The trouble with English is not that it has too many rules - it's that there are too many exceptions to the rules. But "its/it's" is a case wherein it's good to remember Case 1 from above. If the word is "it's," ask yourself, "What letter has been removed?" The answer clearly is "i." The letter i from "it is" has been replaced by the apostrophe.
So, to clarify:
Its = belonging to it. "The frying pan has a dent in its handle."
It's = it is. "It's not my fault the frying pan is dented!"
I'm not part of the grammar police but bad grammar bugs me. Especially simple shit, you'd be surprised on how many MBA's I deal with that don't know the difference between too and to. Another one I run across is moot vs mute. It is not a mute point, it is a moot point mmmmkay...go back to school and get you a doctorate degree as obviously MBA wasn't enough
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