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Mainly..it's the player endorsing the company, but the company gives the endorsement for the player to do so. If that makes any sense. That's how I take in anyway.
Usually, the artist endorses the company because he likes the products.
your first instinct is correct in the literal sense Randy.
endorsements started as companies finding popular figures to "use" their products in ads, and comment favorably upon the product, thus "endorsing" the product.
the artist endorses the product.
the company pays the artist for the endorsement, or offers some other inducement to the artist for the artist's endorsement.
it really does not work the other way.
the guitar players look damaged - they've been outcasts all their lives
your first instinct is correct in the literal sense Randy.
endorsements started as companies finding popular figures to "use" their products in ads, and comment favorably upon the product, thus "endorsing" the product.
the artist endorses the product.
the company pays the artist for the endorsement, or offers some other inducement to the artist for the artist's endorsement.
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"Artists should be free to spend their days mastering their craft so that working people can toil away in a more beautiful world."
- Ken M
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